The experience was designed to entertain and educate fans, locals and delegates at the only official fan experience park in Qatar during the tournament.

YOU are the VAR! As a Video Assistant Referee, visitors play against the clock to make crucial decisions on controversial goals, penalties, red cards and more. Play through incident after incident from the biggest club, international, men’s and women’s games - select clips from 16 perspectives and make your own calls - then discover what the refereeing team did on the day, and how many visitors agreed with you.

A dual-screen interactive experience tells the story of the Women’s World Cup, from its maiden tournament in 1991 through to the Australia and New Zealand tournament in 2023. Another tells the story of FIFA’s Global campaigns, helping communities in third-world countries, helping to lead the sport in sustainability and ensuring football is a sport inclusive to all.

Finally, making Football Truly Global is a touch table interactive where visitors are able to navigate the globe to discover more about FIFA campaigns in each of the 32 participating nations.

Project delivered for Seeper in collaboration with Digital Salmon and Catapult.